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About HeartCo

👨‍💻The story behind the code

20 years of code. One single product.

HeartCo isn't a side project. It's 20 years of experience in security, e-commerce and SaaS condensed into one boilerplate.

Anasse, HeartCo founder

Anasse

HeartCo founder · 39 years old · France

20 years
of entrepreneurship
20+
projects shipped
5
countries lived in
16+
countries visited

Why the code is battle-tested

2007 — The beginnings

Code and resourcefulness

In 2007, I was 20 and selling football shirts online. No Shopify, no templates — code, resourcefulness, and the urge to build something. After the shirts, I did dropshipping in 2014 — before everyone in France was talking about it. Then Amazon FBA. I built my own WooCommerce stores — Babydoon.com, Theokado.com. Real businesses with real customers.

2015 — Physical security

When security becomes a reflex

4 years at Securiton, then Chubb — intrusion systems, access control, fire detection, video surveillance. Real systems protecting real buildings. That's where security became a reflex, not just a feature. The 65 vulnerabilities fixed in HeartCo come from that background. When you've spent 4 years wiring systems where a flaw can physically open a door, you code with a different level of paranoia.

2019 — Going international

5 countries, real problems

VR startup in Kuala Lumpur. Amazon UK in Coventry. ICT Specialist for UEFA Euro 2021 in Copenhagen. Alarm engineer in Geneva. France, Switzerland, England, Denmark, Malaysia — 5 countries where I worked, 16+ visited. Each context forces you to adapt. Each system teaches you a new pattern.

2024 — The frustration

Recoding auth. Again.

Every new project: recode auth. Recode Stripe. Recode multi-tenant. Recode the dashboard. Weeks lost before even starting the real product. The common thread of these 20 years is coding. Dev wasn't a side project — it was the constant. Building is what I love to do.

2026 — HeartCo

The code I use myself

HeartCo is all of that. 20 years of projects across 5 countries. It's not a boilerplate coded over a weekend to ship one more product. It's the code I use myself, extracted from a production SaaS. I'm 39, doing an MBA in Big Data & AI because I don't just want to use AI — I want to understand it. The Mistral integration in HeartCo isn't an API stuck on for show.

The journey

2007

E-commerce

Football shirts online

2011

Electrician

AFPA diploma, wiring

2014

Dropshipping

Before the buzz in France

2015

Security

Securiton — alarms, CCTV, 4 years

~2017

WooCommerce

Babydoon, Theokado

2019

VR startup

Kuala Lumpur, Malaysia

2020

Amazon UK

Problem solver, Coventry

2021

UEFA Euro

ICT Specialist, Copenhagen

2021

Chubb Sicli

Alarm engineer, Geneva

2025

AI training

MBA Big Data & AI

2026

HeartCo

Boilerplate launch

Why you can trust the code

Not marketing. Facts.

65vulnerabilities fixed

Not an external audit — a 4-year reflex from physical security, applied to code.

5 countries15+ products shipped

E-commerce, VR, security, UEFA, Amazon — each context shaped the code.

4,000+tests

RBAC, IDOR guards, multi-tenant isolation — tested, not just documented.

Prodsince 2024

Extracted from a production SaaS. Not a POC, not a demo.

Look at the code.
Judge for yourself.

HeartCo is 20 years of experience compressed into a boilerplate. Save weeks of development.

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Anasse's story — HeartCo founder | 20 years of web products | HeartCo